Simple Mills
Mission Statement → Positioning Simple Mills as the everyday, elevated snacking staple in the Lipovetsky household

Campaign Goal → Drive upper-funnel awareness while building brand affinity

What We Did → Through organic-feeling, tried-and-true integrations that mirrored Valeria’s real lifestyle moments, we embedded Simple Mills naturally into her daily routines — avoiding overproduction in favour of authenticity.
What
We Did

Through organic-feeling, tried-and-true integrations that mirrored Valeria’s real lifestyle moments, we embedded Simple Mills naturally into her daily routines — avoiding overproduction in favour of authenticity.

This approach allowed us to:
  1. Maximize reach through highly native content format
  2. Sustain strong engagement through relatable storytelling
  3. Support lower-funnel conversion initiatives via strategic Story placements and direct CTAs
  • 2023 - 2026
    Partnership To Date
  • 26
    Total Pieces of Content (’23-‘25)
  • 6.5M+
    Total Garnered Views to Date (‘23-‘25)
WINS
  • Generated meaningful link clicks and sticker taps creating a clear performance pathway to both site traffic and the @simplemills Instagram page
  • Achieved strong engagement rates demonstrating clear audience resonance and brand alignment
  • Established strong brand affinity between Simple Mills and Valeria Lipovetsky through continued social content month over month 
Contact Us

General & Press Inquiries info@valerainc.com >
Partnerships jenna@valeriainc.com >
Podcast notalonepod@valeriainc.com >
Creator Method partnerships@creatormethod.com >
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