Simple Mills
Mission Statement → Positioning Simple Mills as the everyday, elevated snacking staple in the Lipovetsky household
Campaign Goal → Drive upper-funnel awareness while building brand affinity
What We Did → Through organic-feeling, tried-and-true integrations that mirrored Valeria’s real lifestyle moments, we embedded Simple Mills naturally into her daily routines — avoiding overproduction in favour of authenticity.
Campaign Goal → Drive upper-funnel awareness while building brand affinity
What We Did → Through organic-feeling, tried-and-true integrations that mirrored Valeria’s real lifestyle moments, we embedded Simple Mills naturally into her daily routines — avoiding overproduction in favour of authenticity.
What
We Did
We Did
Through organic-feeling, tried-and-true integrations that mirrored Valeria’s real lifestyle moments, we embedded Simple Mills naturally into her daily routines — avoiding overproduction in favour of authenticity.
This approach allowed us to:
- Maximize reach through highly native content format
- Sustain strong engagement through relatable storytelling
- Support lower-funnel conversion initiatives via strategic Story placements and direct CTAs
- 2023 - 2026Partnership To Date
- 26Total Pieces of Content (’23-‘25)
- 6.5M+Total Garnered Views to Date (‘23-‘25)
Contact Us
General & Press Inquiries info@valerainc.com >
Partnerships jenna@valeriainc.com >
Podcast notalonepod@valeriainc.com >
Creator Method partnerships@creatormethod.com >
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